shift had already taken place from Gutenberg’s 
galaxy, the print dominated culture, into this 
electronic culture. And McLuhan in that sense is 
very relevant for us now, because he provides that 
kind of wider context in which we can make sense 
of what is happening now as we move from an era 
when television was the dominant medium into an 
era when information technologies, and specifically 
digitally electronic computers are the dominant 
medium. Whatever forms that will take, it’s 
McLuhan’s diagnosis of that situation that’s 
helpful. How do these media then move? Well, new 
dominant media come along—and they take older 
media as content, just as is happening now. But